LOS ANGELES, March 16,
2018 -- 769 Entertainment announces multi-talented choreographer and
creative director Laurieann Gibson has been chosen to record an
homage to Michael Jackson, "Shut Up and Dance."
Headed by
former Atlantic Records and Michael Jackson's MJJ Music President
Jerry Greenberg, 769's ambition for the recording is to launch "a
movement crossing racial, social, political, and economic lines as a
celebration of dance," that keeps in line with the UN statement,
"It can promote ideals like peace and solidarity."
"Shut Up and
Dance"'s casting of Laurieann Gibson lines up perfectly with
769's mission for the recording. In 2017, Gibson told Life And Style,
"Working with Michael Jackson, I finally understood that the
gift of dance is born in the heavenly realm.
He embodied the purest
form—the world calls it magic, I call it dance." Understanding
that 'magic,' this former In Living Color Fly Girl and current Dance
Moms host has choreographed many of the world's greatest entertainers
including Lady Gaga, Nicki Minaj, and Britney Spears. Now Laurianne
Gibson will be applying her talents to herself, not only singing lead
on the recording but also choreographing and creative directing the
Jackson tribute's associated videos.
Jerry Greenberg, head of
769 Entertainment and driving force behind "Shut Up And Dance"
also worked with Michael Jackson and dozens of artists as well as
behind the scenes of many successful creative projects. "Meeting
Michael Jackson for the first time was like meeting Walt Disney,"
Greenberg said in a 2009 statement.
"His vision, creativity, and
instinct for great talent and intelligent business sense all showed
at our first meeting. Michael cared about finding new artists and
discovering and developing the best music possible." During his
tenure running various labels and A&R departments, Greenberg
himself signed artists ranging from ABBA to Genesis. He also brought
in dance acts like Chic and gave production deals to groove-heavy
artists such as Dr. Dre and Easy E.
Recording "Shut Up
and Dance" is yet another achievement for Gibson, a frequent,
on-camera personality featured on various series including Making The
Band, So You Think You Can Dance, the aforementioned Dance Moms, and
Starmaker. Behind the scenes, Gibson currently is working on the
potential Fox series 8-Count that Deadline Hollywood describes as, "a
music-filled drama that follows a young choreographer who, in order
to redeem her damaged reputation in the music/dance world, must
invest in an up-and-coming singer who has one last shot at stardom."
It is based loosely on aspects of Laurieann Gibson's life, and is
being developed by multi-platinum selling and Grammy™-award winning
artist, Mary J. Blige.
ABOUT LAURIEANN
GIBSON
Laurieann Gibson has grown from being a Fly Girl on In
Living Color and dancer with Alvin Ailey's dance troupe to in-demand
choreographer, director, and teacher. Her professional credits
include work with Puff Daddy and director Daniel Kaufman on the Bad
Boy label documentary Can't Stop, Won't Stop. Filmed in conjunction
with Notorious B.I.G.'s 44th birthday, Gibson seemed to achieve the
impossible by both coordinating and performing for the complex event.
"I identified with Puffy and his fearlessness, and his ability
to sustain and push me," Gibson told Fader in it's Fall 2017
issue. "We never expected…we walked it. We talked it. We were
unafraid to do the work." That fearlessness and strong work
ethic has been the foundation for her success since 1987, her
choreographing projects involving Michael Jackson, Nicki Minaj,
Alicia Keys, Katy Perry, Lady Gaga, and Beyoncé, plus video
directing for classic hits such as "Love To My Cobain" and
"Judas."
Laurieann's next logical, creative pivot as
recording artist should be no surprise, especially considering she
has been quoted saying, "Artist development is something I've
been passionate about from my days at Uptown and Motown Records."
It is now her turn behind the microphone, finally developing herself
into an artist who, through combining two passions—dance and
music—might possibly help to create a new global movement.
Source: PRNEWSWIRE
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