All (PRODUCT)RED Purchases Help Provide Testing, Counseling and Treatment for Tens of Millions of People Living with HIV/AIDS
Cupertino, California — Apple today announced iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition,
the new generation of iPhone in a stunning red finish. Both phones
sport a beautiful glass enclosure, now in red, with a matching aluminum
band and a sleek black front. The special edition (PRODUCT)RED iPhone
will be available to order online in select countries and regions
tomorrow and in stores beginning Friday, April 13.
Apple also introduced a new (PRODUCT)RED iPhone X Leather Folio, which
will be available beginning tomorrow. Crafted from specially tanned and
finished European leather for a luxurious look and feel, the new folio
joins other (PRODUCT)RED devices and accessories available for customers
to purchase.
A portion of proceeds for all (PRODUCT)RED purchases go
directly to Global Fund HIV/AIDS grants that provide testing,
counseling, treatment and prevention programs with a specific focus on
eliminating transmission of the virus from mothers to their babies.
Since partnering with (RED) in 2006, Apple has donated more than $160
million to the Global Fund, serving as the organization’s largest
corporate donor.
“This special edition (PRODUCT)RED iPhone features a stunning red and
black color combination and also offers customers the opportunity to
make an impact in fighting the spread of HIV and AIDS,” said Greg
Joswiak, Apple’s vice president of Product Marketing.
“iPhone 8 and
iPhone 8 Plus improve on everything we love about iPhone, including
Retina HD displays that are more beautiful than ever, the most powerful
and smartest chip ever in a smartphone with the A11 Bionic and more
advanced cameras for unbelievable photos and videos. We are proud to
support (RED) with this bold new iPhone and hope customers think it is
as special as we do.”
“Today’s announcement is further evidence of Apple’s leadership in and
commitment to the AIDS fight since the beginning of (RED) in 2006,” said
Deborah Dugan, (RED)’s CEO. “The more than $160 million Apple has
donated in the last 11 years today equates to more than 800 million days
of lifesaving ARV medication that prevents the transmission of HIV from
mothers to their babies.
We’re honored that Apple has dedicated its
resources to our purpose, and can’t wait to see customers bring our
mission to life through the purchase of iPhone 8 and iPhone 8 Plus
(PRODUCT)RED Special Edition.”
iPhone 8 and iPhone 8
Plus are a new generation of iPhone featuring a glass and aluminum
design made with the most durable glass ever in a smartphone, Retina HD
display, A11 Bionic chip and are designed for the ultimate augmented
reality experience.
The world’s most popular camera is even better and
wireless charging brings a powerful capability to iPhone. iPhone 8 Plus
features dual 12-megapixel cameras and introduces Portrait mode with
Portrait Lighting, bringing dramatic studio lighting effects to iPhone,
allowing customers to capture stunning portraits with a shallow depth of
field effect in five different lighting styles.
Pricing and Availability
- iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition will be available in 64GB and 256GB models starting at an Apple retail price of $699 (US) from apple.com, the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary). The special edition (PRODUCT)RED iPhone joins iPhone 8 finishes in space gray, silver and gold.
- Both special edition models are available to order beginning Tuesday, April 10 after 5:30 a.m. PDT, and start delivering to customers and arriving in stores in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, the UK and US on Friday, April 13. Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE and other countries and regions will follow later in April, with Chile, Colombia, India, Israel, Turkey and other countries and regions following in May.
- The new (PRODUCT)RED iPhone X Leather Folio will be available from apple.com, the Apple Store app and Apple Stores for $99 (US) beginning tomorrow, and joins other (PRODUCT)RED products including Beats Solo3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker and accessories for iPhone, iPad and Apple Watch.
- Through Apple’s iPhone Upgrade Program, customers in the US can get the special edition iPhone, with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at apple.com, the Apple Store app and Apple Stores in the US with monthly payments starting at $34.50 (US) for the iPhone 8 64GB model.
- Every customer who buys iPhone 8 or iPhone 8 Plus (PRODUCT)RED Special Edition from Apple will be offered free Personal Setup in-store or online to help them customize their iPhone by setting up email, showing them new apps from the App Store and more.1
- Anyone who wants to start with the basics or go further with iPhone 8, iPhone 8 Plus or iOS 11 can sign up for free Today at Apple sessions at apple.com/today.
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