Audi’s backing for youth-oriented winter sports continues. The
premium brand is the title sponsor of an all-new competition format
taking place from 9 to 14 April 2018 in the Tyrolean ski resort of
Sölden. In the Audi Nines presented by Falken, the world’s best
practitioners of Ski Cross, Snowboard Cross and Slopestyle will go head
to head on a specially designed SlopeX course.
The innovative SlopeX course on the Tiefenbach Glacier will combine
elements of Ski Cross and Snowboard Cross with Slopestyle. In keeping
with the slogan “by riders for riders”, it was developed by the athletes
themselves with both speed and style in mind, and includes plenty of
scope for experimenting with jumps and tricks. The event will also
provide an opportunity for promising up-and-coming talent to rub
shoulders with Olympic and World champions.
The competitors will
have five days to get to grips with the innovative SlopeX course before
they face off against each other in the competition on 14 April. On the
Public Contest day, the athletes will compete in seven categories – from
SlopeX, Big Air and Quarter-Pipe to team events.
Audi has been
supporting youth-oriented and trend-setting sports for a number of years
now, including the AUDI FIS Ski Cross World Cup and the Freeride World
Tour. With the Audi Nines presented by Falken, the premium brand is
expanding its sponsorship portfolio.
“We are very keen to work with our
partners to keep on developing the platforms and maintaining close
contact with the athletes. We developed the Audi Nines especially for
them in what was very much a collaborative effort,” comments Thomas
Glas, Head of Sport Marketing at AUDI AG. “The resulting creativity and
sense of momentum is unique in winter sports.”
Audi has been the
main sponsor of the German Ski Association (DSV), including all national
teams, for over 30 years. The premium brand is also involved with
several other national Alpine skiing teams and it is a partner in
selected winter sports events.
Some of the teams undergo regular
training sessions at the Audi wind tunnel centre in Ingolstadt and take
part in an Audi driving experience in the snow or at the Audi driving
experience centre in Neuburg an der Donau.
Source: AUDI
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