Audi is continuing its 16-year partnership with FC Bayern München
with the return of the Audi Summer Tour. The itinerary includes three
exhibition matches against some of the top teams in Europe. The tour
begins with a brief stop in Klagenfurt before the Munich-based team jets
off to the United States on July 23.
With support from Audi, FC Bayern München will be taking part in the
Audi Summer Tour end of July this year. The opening game will see the
reigning German champions face the winners of the French league Paris
Saint-German in Klagenfurt.
Then on July 23, the German record league
title winners will jet off to the USA. This will be the club’s third
visit to the US as part of the Audi Summer Tour following their previous
trips in 2014 and 2016.
On July 25, the US leg of the tour will kick
off with a match against the Italian record champions Juventus Turin in
Philadelphia. The final game will mark a reunion with Bayern’s former
manager Pep Guardiola, who will be leading out his new team Manchester
City in Miami on July 28. These three top-class games are part of the
“International Champions Cup” (ICC) exhibition competition.
“As a
long-standing partner of FC Bayern München, we are excited to be
supporting the summer tour again in 2018,” says Bram Schot, Board Member
for Sales and Marketing at AUDI AG. “Our brand is all about premium
experiences and unforgettable moments, and that is why the top-class
games of the Audi Summer Tour are the perfect platform for our customers
and supporters of FC Bayern. Added to that is the importance and
potential of the US market for Audi.”
“The Audi Summer Tour is a
key element of our international strategy and supports the global
development of our brand. Together with Audi, we want to give our fans
in the USA the opportunity to experience our team up close in their own
back yard,” adds Jörg Wacker, Board member for Internationalisation and
Strategy at FC Bayern München AG.
The tour will also include a
large number of fan events away from the pitch, with club legends like
Lothar Matthäus taking part. Audi has been a partner of the club since
2002, and in 2011 it became a strategic partner of FC Bayern München AG.
Both players and officials get around in Audi vehicles. With more than
6,000 members, the “Audi Fanclub FC Bayern” is the football club’s
largest fan club worldwide.
Source: AUDI
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