Audi presents the exclusive installation "Fifth Ring" at this year's
Milan Design Week. The renowned architectural office MAD Architects
developed the spatial installation around two automotive highlights: the
Audi Aicon design vision and the Audi A6 Sedan (combined fuel
consumption in l/100 km: 7,1 – 5,5*; combined CO2 emissions in g/km: 162 – 142*), which will make their Italian debut at the international design fair.
"Fifth Ring" is a spatial installation of a ring and symbolizes
progress and evolution. MAD Architects and Audi combine the
philosophical approach of the fifth element with the Audi Aicon - and
thus with a mobility concept for tomorrow’s world, with revolutionary
design.
Besides the concept car, the focus is on the new Audi A6 Sedan.
The Audi A7 Sportback (combined fuel consumption in l/100 km: 7,2 –
5,5*; combined CO2 emissions in g/km: 163 – 142*) and the Audi A8 (combined fuel consumption in l/100 km: 8,0 – 5,6*; combined CO2 emissions in g/km: 182 – 145*) are further elements of the installation.
"The
illuminated ring in the square boundary of the historical courtyard
stands for mankind's strive for perfection," describes Ma Yansong, the
founder of MAD Architects, the staging. "It floats above a water basin
and reflects the constantly changing sky. It gives the viewer the
feeling of walking in the clouds." Fabrizio Longo, Brand Manager of Audi
Italy adds: "This search for perfection is the force for innovation and
the drive that makes Audi cars so special.”
MAD Architects is an
international architectural firm that develops futuristic, organic and
technologically advanced designs. The artists attach particular
importance to a contemporary interpretation of the Eastern affinity to
nature.
The Milan Design Week is regarded as the leading design event
focusing on the Fuorisalone and the Salone del Mobile. With more than
300,000 expected visitors from around 165 countries, it will take place
in Milan from 17 to 22 April 2018.
Source: AUDI
No comments:
Post a Comment