Samsung Electronics today announced the launch of the Samsung Design
Innovation Center (SDIC), a design lab dedicated to the integration of
disruptive user-experiences to product design, in San Francisco,
California.
Dr. Federico Casalegno, an associate professor of the
practice at the Massachusetts Institute of Technology (MIT), as well as
founder and executive director of the MIT Design Lab and founder of the
MIT Mobile Experience Lab, has been appointed as the head of the new
center.
Originally launched as a product design studio for North America in
1994, the SDIC will merge with a new user-experience research arm to
expand its role from designing products mostly individually to designing
multi-device user-experiences.
The mission of the SDIC will be to
contribute to creating stronger insights based on a deep understanding
of consumer lifestyle trends, as well as adapting to the changing trends
and emerging lifestyle patterns of local markets.
The center will also
play an important role of envisioning product concepts that do not exist
today and assist in the launch of those products to market. The SDIC is
part of the Corporate Design Center, located in Seoul, and one of seven
Samsung design studios globally.
Dr. Federico Casalegno, who has extensive experience as a designer
and a social scientist at MIT, has recently joined Samsung Electronics.
Dr. Casalegno’s expertise and interests lie in the impact of networked
digital technologies on human behavior and society.
“In this age of connected devices, it is imperative that a designer
understands and considers the cross-device user experience for every
design element of a product, because most products no longer serve a
standalone purpose anymore.” said Dr. Federico Casalegno, head of SDIC.
“Our mission is to understand people and lifestyles to deliver
meaningful experiences, through beautiful yet functional design, enabled
by innovative cutting-edge technologies.
With a talented team of
multi-disciplinary designers, the SDIC will seek to leverage insights
from the North American market and tap into the Silicon Valley
entrepreneurial spirit to design inspiring products and experiences.”
“At Samsung, we recognize that our design and innovation have to be
meaningful to people. It has to help people do more. User experiences
must involve awareness of the other devices around them and work
together.
This is what consumers expect today,” said Don Tae Lee, head
of the Corporate Design Center. “With the launch of the new center, we
are establishing the framework to deliver that sort of experience to
people across all our consumer devices.”
Source: Samsung
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