To Meet Evolving Sleep Needs, Vicks Introduces ZzzQuil PURE Zzzs
Gummies with an Optimal Level of Melatonin*, plus a Unique Botanical
Blend of Lavender, Chamomile, Valerian Root and Lemon Balm
CINCINNATI -- For many, a good night of sleep does not come easy, especially when the
daily stresses of life are keeping people up. In fact, nearly nine in 10
Americans (87%) say they experience trouble falling asleep1.
Vicks ZzzQuil, America’s #1 selling sleep-aid2, is a product
that occasional sleeplessness sufferers have come to know and trust for
the last six years, and today the brand is pleased to introduce new
Vicks ZzzQuil PURE Zzzs Melatonin Gummies.
This latest addition to the
Vicks ZzzQuil product line-up now gives consumers access to another
non-habit forming sleep-aid with an optimal level of melatonin so you
can fall asleep naturally and wake with no next day grogginess*. Vicks
ZzzQuil PURE Zzzs Melatonin Gummies contain a unique botanical blend of
lavender, chamomile, valerian root and lemon balm.
Vicks ZzzQuil PURE Zzzs Melatonin Gummies are also drug-free, vegan,
vegetarian and free of artificial flavors, gluten, lactose and gelatin.
“There is no ‘one-size-fits-all’ approach to overcome sleeplessness, and
since consumers have different needs at different times, we are
constantly looking for ways to offer real sleep innovations to meet a
variety of those needs,” said Phil McWaters, Brand Franchise Director,
North America Vicks. “Vicks ZzzQuil PURE Zzzs Melatonin Gummies are
meant to answer the need for a drug-free option that helps people fall
asleep naturally and wake refreshed*.”
In addition to Vicks ZzzQuil PURE Zzzs Melatonin Gummies, Vicks has also
launched new Vicks PURE Zzzs Soothing Aromatherapy Balm, a soothing
formula with a blend of essential oils with calming and relaxing
lavender and chamomile scents to help consumers wind down at bedtime.
Vicks PURE Zzzs Soothing Aromatherapy Balm is medicine-free,
paraben-free, and should be applied topically at bedtime.
Vicks ZzzQuil PURE Zzzs Melatonin Gummies in wildberry vanilla flavor
and Vicks PURE Zzzs Soothing Aromatherapy Balm are sold at retailers
nationwide and online.
ABOUT VICKS
Vicks is one of the most recognized brands around the world. Available
in more than 71 countries and on 5 continents, Vicks has helped relieve
cough, cold, and flu symptoms for generations. In the U.S., the Vicks
family includes, NyQuil™, the #1 Pharmacist recommended brand for Cough,
Cold and Flu Combinations for Nighttime Category3; NyQuil™
Severe; Children’s NyQuil™; DayQuil™ Cold/Flu; DayQuil™ Severe; DayQuil™
Cough; VapoRub™ Ointment the #1 Pharmacist recommended brand for Topical
Cough Suppressing Ointment4; BabyRub™; Sinex™ 12 Hour Spray;
Sinex™ Ultra Fine Mist; Sinex™ 12 Hour Ultra Fine Mist Moisturizing; and
Vicks® VapoDrops™. Headquartered in Cincinnati, OH, Vicks is owned and
distributed by Procter & Gamble.
ABOUT PROCTER & GAMBLE
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Source: PG
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