Samsung Electronics and
Disney are bringing beloved Disney characters to life as new AR
Emojis for the Galaxy S9 and Galaxy S9+. Starting today, Galaxy S9
and Galaxy S9+ users will be able to access classic Disney characters
– Mickey Mouse and Minnie Mouse– directly from their phone to
create personalized messages.
For the first time ever, these Disney
characters are coming to life in an augmented reality setting for
communications and messaging. Characters from favorite Disney films
including The Incredibles, Zootopia, and Frozen will roll out
throughout the year.
“By extending our
characters and stories to new digital platforms, we are creating
daily Disney experiences everywhere our audience goes, and we are
able to draw in new generations of fans,” said John Love, Vice
President, Apps at Disney Consumer Products and Interactive Media.
“The Disney AR Emojis offer an innovative approach to content for
the Galaxy S9 and S9+ and a fun way to bring magic to messages.”
“With more than 6
billion emojis sent daily, our goal with developing AR Emoji was to
provide a fun, exciting way to communicate and a new way to bring
animated images to life,” said Younghee Lee, CMO and Executive Vice
President of Samsung Electronics.
“We knew there was no one better
to partner with than Disney – creator of some of the most beloved
characters in history – to make our AR Emojis the happiest faces on
earth and give our users access to the most popular characters to
share with friends across platforms.”
Beginning on March 16,
users with Galaxy S9 and S9+ smartphones can download Disney
characters from the AR Emoji mode on their camera.
Launching alongside the
Galaxy S9 and S9+, AR Emojis allow users to create fun customized
messages to send to friends. The AR Emojis use deep learning and
facial recognition technology to map more than 100 facial features to
produce a 3D replica, allowing users to create fun, customized
messages to send to friends.
AR Emojis offer eighteen pre-set
stickers using standard AGIF file format, so they can be easily
shared with anyone, no matter what kind of smartphone they have.1
When users find an AR Emoji they love, they can pin it to their
Always On Display, so they can enjoy it whenever they look at their
phone.
Source: Samsung
