Restyled 2019 Chevrolet Cruze Positioned to Strengthen Market Momentum

DETROIT — Chevrolet today introduced the restyled 2019 Cruze with a more premium appearance that enhances its on-road presence and strengthens its value for customers. The updates for 2019 position Cruze to continue its success in the compact car segment.

“Cruze is a cornerstone of Chevrolet’s car strategy, bringing new customers to the brand,” said Steve Majoros, Chevrolet marketing director for Cars and Crossovers. “In fact, 53 percent of Cruze customers in 2017 were new to Chevrolet. Cruze has been so successful at attracting new buyers to Chevy because its lineup offers something for every customer, from body style to fuel choice to trim and design.”

Recent introductions of the Cruze Hatch and Diesel models helped push the car to a 0.6-percent retail market share gain in 2017 and helped Chevrolet secure its third consecutive year of higher overall retail market share.

New design
 

The 2019 Cruze’s front fascia and grilles are all-new. Revised grille designs reinforce Cruze’s premium appearance. In the Premier trim, Chevrolet’s signature dual-element taillamps now feature LED accent lighting, which adds to Cruze’s sculptural beauty.

“Cruze’s refreshed styling gives Cruze a more upscale look while maintaining its Chevrolet design DNA,” said John Cafaro, executive director, Global Chevrolet Design.

What’s new for 2019
 

Chevrolet is the most awarded, fastest-growing brand for the last four years overall* and as part of that, the first-ever Cruze Hatch LS continues Chevrolet’s commitment and momentum in offering a broad car portfolio with choices for every budget and need.

Additional updates include:

• New Chevrolet Infotainment 3 running on a standard 7-inch diagonal color touchscreen radio
• Remote start and automatic climate control standard on LT and Premier models
• New wheel designs
• Black window moldings, bowtie emblems and 17-inch (and available 18-inch) machined wheels for Cruze’s RS package
• New available Umber interior color

The 2019 Cruze goes on sale later this year, offered in sedan and hatchback models, with 1.4L turbo and available 1.6L turbo-diesel engines. It also features 4G LTE connectivity and a built-in Wi-Fi hotspot (with limited service trial), and one of the segment’s biggest rosters of available active safety features, including:

• Lane Change Alert with Side Blind Zone Alert
• Rear Cross-Traffic Alert
• Rear Park Assist
• Following Distance Indicator
• Forward Collision Alert
• Front pedestrian braking
• Lane Keep Assist with Lane Departure Warning
• Low Speed Forward Automatic Braking

FAST FACT: In 2017 — its first full year of production — Cruze Hatch accounted for 20 percent of total Cruze retail sales.

*Based on total aggregate recognized industry awards and retail share gains, 2014-2017.

 

ABOUT CHEVROLET
 

Founded in 1911 in Detroit, Chevrolet is one of the world's largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value.

Source: Chevrolet