(March 21, 2018
– Burbank, CA) – Patty Hirsch has been named Senior Vice
President & General Manager, Warner Bros. Digital Labs (WBDL), it
was announced today by Craig Hunegs, President, Warner Bros. Digital
Networks and President, Business and Strategy, Warner Bros.
Television Group.
In her new role, Hirsch
will be responsible for leading the strategic vision and day-to-day
management of Warner Bros. Digital Labs, the product and technology
team that powers WBDN’s portfolio of digital offerings.
Hirsch will
also oversee DramaFever, the leading destination for TV shows and
movies from Korea and feel-good romantic comedies. Based in New York,
Hirsch will report to Jay Levine, Executive Vice President, Warner
Bros. Digital Networks.
“I am thrilled that
Patty is joining the fast-growing Warner Bros. Digital Networks
family,” said Hunegs. “Along with her wealth of knowledge, Patty
brings to Warner Bros. Digital Labs a passion for, and commitment to,
innovating through technology that will help take this group to new
levels of success.”
Hirsch added, “I am
unbelievably excited to join Warner Bros. Digital Networks and lead
the Digital Labs group. It is a privilege to work with such a
talented team to help enhance the existing product offering while
furthering plans that will continue to bring Warner Bros closer to
the consumer.”
Hirsch will work with
Seung Bak, current head of Warner Bros. Digital Labs and CEO of
DramaFever, on a multi-week transition plan, after which he’ll
leave the company to pursue entrepreneurial projects.
Prior to joining WBDN,
Hirsch held various positions focused on launching, growing and
monetizing multi-platform digital offerings including SVP, Digital
for Time Inc. – overseeing more than 25 digital brands – and
GM of their Sports Group.
Hirsch has also held positions at CBS
Interactive, where she was VP & GM Digital Media, responsible for
producing, managing and monetizing consumer-facing digital properties
and streaming products.
An accomplished technology media executive,
Hirsch also had stints as VP, Digital Media Services for Muze (now
Rovi) and as Vice President, Client Services for Synacor. She also
served as Director, Broadband Products at Charter Communications.
Hirsch earned her
Bachelor of Science degree from the University of Colorado.
About Warner Bros.
Digital Networks (WBDN):
Founded in 2016, Warner
Bros. Digital Networks is the fast-paced, growing team responsible
for building and operating the Studio’s digital entertainment
offerings, producing digital native content and harnessing the power
of social media through Machinima.
WBDN’s current
direct-to-consumer-centric portfolio includes Boomerang (a
partnership with Turner), DramaFever, FilmStruck (a partnership with
Turner), Machinima, Stage 13, Uninterrupted (a partnership with
LeBron James), Ellen Digital Ventures (a partnership with Ellen
DeGeneres) and a DC-branded digital service debuting in 2018. Warner
Bros.
Digital Networks’ premium programming and digital offerings
put fans at the center of entertainment, sports, gaming and pop
culture, reaching audiences anywhere, across any platform.
Source: Warner Bros.
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